Digital Analyst

Location: Cincinnati, OH

Position Summary

Work cross-functionally to generate actionable channel performance reporting for targeted digital interactions for individuals and households. Perform analysis across multiple data platforms to support the development and creation of data-driven insights to enable decision-making. Perform advanced analysis to gauge customer engagement, response, and behavior with digital capabilities and tools. Partner across the matrix organization to create integrated measurements and reporting models that deliver insight across all digital platforms. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety.

 

Essential Job Functions

  • Use Adobe Analytics and other tools to analyze and report on customer behavior on our web and mobile platforms
  • Develop and maintain daily, weekly, and monthly dashboards used by Site Operations, Merchandising and Marketing
  • Provide actionable insights and recommendations to Marketing, Merchandising, Product Management, User Experience to aid in the growth of our business
  • Leverage data visualization tools to curate reporting for cross-functional teams
  • Support a data-driven culture, educating the digital organization on everyday use of data as a resource
  • Measure site usability/effectiveness, and present actionable insights and recommendations based on data results and best practices
  • Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences aligned to KPIs
  • Assist in providing guidance and recommendations for measurements of success, KPI strategy, and product health measurements across various business units
  • Partner with a cross-functional team, including external resources, to continually improve our ability to measure and evaluate customer experiences
  • Must be able to perform the essential functions of this position with or without reasonable accommodation

Minimum Position Qualifications

  • Experience using Adobe Analytics, Google Analytics, or other industry leading analytics tools
  • Demonstrated ability to present actionable information to business stakeholders
  • Self-starter, with the ability to identify and act on opportunities
  • Ability to prioritize projects with minimal supervision; impeccable organization skills
  • Expertise in Excel
  • High level of attention to detail, quality, and effective oral and written communication skills, along with excellent follow-through
  • Familiarity with web data, traffic, eCommerce, navigation/path analysis, search, and testing methodologies
  • Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines

Desired Previous Job Experience

  • Bachelor’s degree in business administration, statistics, marketing, information science or related field
  • Experience working with SQL Testing and Optimization Platforms (Adobe Target, Maxymiser, Optimizely, Visual Website Optimizer) a plus
  • Relevant work experience in an eCommerce environment