Salesforce Marketing Cloud Email Specialist 

A Fusion Alliance Marketing Cloud email specialist is a seasoned developer in Salesforce Marketing Cloud and a thought leader in email marketing best practices.  

Job Duties 

  • Provide Salesforce Marketing Cloud solutions to meet client needs including design, configuration, and testing activities 
  • Provide consulting and coaching around best practices in Salesforce Marketing Cloud in the following areas: 
  • Email design best practices 
  • Mapping out customer journeys 
  • Creating an email marketing strategy 
  • Data Management and Analytics (including Analytic Builder Reports)  
  • SQL Query 
  • AMPscript 
  • Content Builder 
  • Be the Subject Matter Expert on the latest release information 
  • Gather documentation and requirements from our clients 
  • Conduct analysis of existing Salesforce accounts and make recommendations for improvements 
  • Develop training materials and conduct training sessions 
  • Drive email marketing tactics and campaigns to achieve client business goals 
  • Support and participate in client presentations and design reviews to build strong working relationships with clients and analyze feedback to ensure alignment 
  • Participate in client training and other implementation initiatives as a part of overall project deliverables 

Skills and Experience 

  • Highly proficient in Salesforce Marketing Cloud 
  • Proficient understanding of email design with HTML/CSS 
  • Excellent oral and written communication skills 
  • Ability to work closely with clients and meet delivery timelines 
  • Understanding of data extensions 
  • Experience with AMPscript 
  • Experience with SQL Query 
  • Capable of building Salesforce Marketing Cloud Reporting 
  • Understanding of Salesforce Marketing Cloud Analytics 
  • Understanding of email marketing best practices 
  • Salesforce Marketing Cloud Email Marketing Specialist Certification preferred   

Other Considerations 

  • Strong attention to detail  
  • Strong problem solving and critical thinking skills