How do you get from buzzwords like “data literacy” and “data culture” to confidence that data is driving better decisions across the business?
If Peter Drucker was right – and he’s Peter Drucker, so he probably was – culture eats strategy for breakfast.
It’s not enough to build a business case for data. You need a business culture to support it.
In our experience, success starts with aligning people, processes, and business goals with purpose-built data and technology solutions. When people understand what data makes possible and how it impacts their job — where to find it, and how to read and interpret the data they need — convincing them to use it to drive better decision making is a much easier lift.
Easier said than done? You bet. We love a complicated algorithm or elegant data architecture, and we’re basically ninjas at selling business cases through (if we do say so ourselves). But there’s a reason Fusion stakes a claim on being people-focused. Because we don’t just love data. We love when it works.
Get smart: If you’re looking for an overview of data culture and a baseline for building data literacy across your organization, we recommend Be Data Literate by Jordan Morrow. Although written as a primer for individuals, the book’s framework could easily be used as a springboard for helping your whole company level up its data acumen.
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